Luxury brand Lincoln plans on expanding its lineup with a small luxury sedan by 2016. According to Automotive News,
the new model will follow the introduction of the MKC crossover, and be
positioned to compete with the Mercedes-Benz CLA-Class.
In a presentation to investors yesterday, Lincoln said it would
launch four all-new models over the coming four years. The first is most
likely a production version of the Lincoln MKC concept (pictured) that bowed at the Detroit auto show. It would be based on the Ford Escape and, AN
reports, a production version of the MKC will go on sale next year.
Lincoln’s slideshow said the MKC is, “representative of future Lincoln
The next vehicle in the lineup is reportedly a small luxury sedan
that could be patterned to take on the likes of the Mercedes-Benz
CLA-Class and even the Cadillac ATS. Lincoln’s presentation hinted that
the small premium car segment is predicted to at least double in size by
2015. Such a car would likely be extremely successful in China, where
the Lincoln brand plans to launch in late 2014. The new small luxury sedan would reportedly go on sale in 2016.
Previous reports suggested that a future Lincoln small car would be based on the Ford Focus, and would compete with the likes of the Buick Verano and Acura ILX.
However, if the new Lincoln small car is to fight Mercedes and
Cadillac, it seems less likely it will be Focus-based: the Focus sedan
is somewhat smaller than both the CLA-Class (6.5 inches shorter) and the
ATS (7.0 inches shorter).
So far this year, Lincoln brand sales are down 10.5 percent compared
to the first five months of 2012. However, the brand’s presentation says
that sales of the new 2013 MKZ are extremely rapid: the non-hybrid has a
turn rate, or measure of how quickly it sells from a dealership, of 16
days, while the MKZ hybrid has a turn rate of 12 days.