Chevrolet had high hopes when it introduced the redesigned 2013 Malibu at the 2011 New York auto show. On point for GM’s charge into the competitive mid-size sedan segment, the General was counting on the new bow-tie sedan to inflict some serious sales damage on opponents with names like Camry, Accord, and Fusion.
In a C/D comparison test with five other mid-size sedans, the all-new 2013 Eco got hammered, coming in dead last, and the market agreed. The Malibu managed to post what at first glance appeared to be respectable sales numbers, selling 70,913 units in the first four months of 2013. (The introduction of the 2013 Malibu was staggered throughout 2012, and dealers still had previous-generation cars on their lots until November of that year. Results for the 2012 sales year are therefore inconclusive.) But tally the competitors’ sales for the same period and the reason for the Malibu’s emergency 2014 refresh becomes clear: The Ford Fusion posted sales of 107,780 units; the Nissan Altima 108,943; the Honda Accord 121,965; and the king of the sales heap, the Toyota Camry, nearly doubled the Malibu at 132,540 units sold.
Thanks to: Car and Driver