The refreshed 2015 Audi A8 and S8 sedans will debut on August 21, but
before the flagship four-doors are revealed, the automaker has shared a
video teaser. The 35-second video teaser — featured below — shows two
cars hidden underneath the sheets, and we’d guess the automaker is
preparing the face-lifted A8 and higher-performance S8.
The sheets are pulled off one of the cars just enough so we can make
out ceramic brakes and a wheel design that appears identical to the one
offered on the 2013 S8 (pictured at right), leading us to believe the
debut will be the updated A8 and S8.
Currently, the 2014 Audi A8 lineup is offered in five variants: a
333-hp supercharged V-6, 420-hp turbocharged V-8, the S8′s 520-hp
twin-turbo V-8, a turbodiesel V-6 with 406 lb-ft of torque, and a 500-hp
W-12. For the first six months of 2013, A8 sales are actually up 21.6
percent, with 3099 cars sold. For comparison, the class-leading
Mercedes-Benz S-Class had sales of just about double the A8′s total in
the same period.
The 2015 refresh could help the Audi A8 get a few more sales from the BMW 7 Series and Mercedes S-Class, and in some markets, fancy Matrix LED headlights
will help. Audi has already confirmed that the A8 will debut with the
lights, which are composed of individual diodes that can turn on and off
depending on where light is needed. As we’ve previously reported, the
lights can, with help from navigation-system data, predict where to
project light if you’re traveling on a dark, rural, curving road. The
2015 A8 will also have a more luxurious and technologically advanced
interior if it wants to compete head-on with the 2014 S-Class.
In May, we asked readers in a poll
what the next-generation A8 needed to succeed, and while the Frankfurt
debut is likely just a refreshed A8 and S8, the most-popular answer was a
redone exterior. We’ll soon find out what Audi has planned for its