Infiniti’s latest attack on the entry-level luxury segment is
previewed with the new Q30 concept, a sketch of which has just been
revealed. A four-door hatch, the Q30 concept will debut early on
September 10 at the Frankfurt Motor Show.
The Infiniti Q30 concept sketch comes not long after the automaker announced plans to keep the G37 in the U.S. lineup until calendar-year 2015 — but with a significantly reduced price. It appears the reduced-cost G37 sedan may serve as a placeholder in the low-$30,000 luxury car segment until the Q30 production car arrives.
When a production-spec Infiniti Q30 arrives, the hatchback should
help the automaker make inroads in luxury markets in Europe as well as
in the U.S. With Infiniti’s connection to Mercedes-Benz, don’t be
surprised to see a 208-hp turbocharged 2.0-liter I-4 engine as one
powertrain option. The Q30 will enter a segment with the Mercedes-Benz
CLA-Class sedan, Lexus CT 200h hatch (and before long, possibly a sedan too), Acura ILX, Buick Verano, BMW 2 Series, and Audi A3, to say nothing of upcoming subcompact luxury crossovers.
Take away the Q30 sketch’s exaggerated details and you’re still left with an interesting hatch design. Unlike the 2014 Q50 sedan,
the slim headlights of the Q30 concept connect with the aggressive
front grille. One detail that may make it to the production Q30 is the
concept’s sheetmetal kink just behind the rear doors. Reminiscent of the
JX35/QX60 crossover’s side window design, the feature helps the Q30
concept fit in with the rest of the Infiniti lineup.
Ultimately, though, any overly aggressive design details on a Q30
sketch or on the concept itself will be toned down for the final
production car. When we see that car, we’ll find out how closely the Q30
can get to this description from Alfonso Albaisa, Infiniti’s executive
“When you see speedy big cats, like cheetahs, they have a slenderness
and a lightweight stride. It’s almost like they’re floating. That’s the
muscularity we were aiming for with Q30 Concept.”