Ford wants to deliver an “upscale product and ownership experience” with its upcoming Vignale sub-brand, seen here in concept form on a Mondeo which will be unveiled at the Frankfurt motor show.
Vignale mixes a more upmarket appearance inside and out with a
much-enhanced dealership experience for the buyer, including a dedicated
contact at the local dealer and a number of exclusive concierge-style
Roelant de Waard, Ford
of Europe’s sales boss, said Vignale cars will be aimed at “time-poor,
independent thinkers who want to be made to feel special”.
Due to be launched as part of the all-new Mondeo range in early 2015, the Vignale version will be the first in a series of upmarket trims on such models as the new S-Max and upcoming Edge SUV.
will sit at the top of the Ford range above Titanium X, for the “10-15
per cent of potential buyers who want an even higher specification”.
Smith, Ford’s European design director, said the Vignale line is a
“more upmarket version of Ford DNA” using “modern industrial design and
architecture as an inspiration”.
Thanks to: Autocar