Ssangyong X100 baby crossover - a budget rival to the likes of the Nissan Juke - will be launched at next year's Geneva motor show.
in conjunction with new part-owner Mahindra, the crossover sits on an
all-new platform and will be sold in the UK, where company bosses expect
it to help double the brand's sales to around 2000 cars a year. Buyers
will get a choice of a new 1.6-litre petrol or diesel engine.
is a big car for us, because it marks the beginning of a new era for
the company and pitches a wparticularly well-priced car in to a growing
segment of the market," said Ssangyong UK's marketing manager, Steve
Gray. "We are the niche Korean brand, and we always will be, but we
think we can exploit that to deliver quality cars for an affordable
price. That clearly resonates with some car buyers, and will do so in
Ssangyong has recently committed to developing new
models in its core 4x4, SUV and MPV markets, with Gray suggesting that
the next new launch would be an SUV even smaller than the X100. "It is
where the market is heading, and we think we can produce something
eye-catching and appropriate," he said.
Thanks to: Autocar