A new Citroen DS3 concept has been unveiled, designed in collaboration
with Benefit Cosmetics. It will be showcased on the Citroen stand at the
Birmingham Clothes Show Live event next week and marks the beginning of
a new partnership between the two brands.
The concept is based on the range-topping DS3 DSport model fitted
with the 155bhp 1.6-litre turbocharged petrol engine. Numerous exterior
modifications have been made, including Benefit’s trademark pink and
yellow ‘candy stripes’ and exclusive decals. The DS3 also rides on white
and pink alloys wheels, offset by yellow wing mirrors.
The interior has also seen a dramatic makeover, with the seats
reupholstered in Italian leather and the pink and yellow stripe from the
exterior printed onto the seats, headrests and parcel shelf. There’s
also pink detailing throughout the car, found on the steering wheel,
centre console and dashboard, where a vanity mirror has also been
Currently in the DS3 range, Citroen offers buyers a fuchsia pink
roof, which seven to eight per cent of buyers opt for. An increasing
amount of manufactures including, Kia, Renault and Peugeot are offering
pink optional extras for their cars. The SMMT records show 9,914 cars in
the UK now have the colour pink registered on their V5 document.
The DS3 made in collaboration with Benefit won’t make it into
production but a spokesman for beauty company did say, “We really hope
to take things further and translate some of these ideas into a proper
road-going Citroën.” For more details click here.